A creation
that resonates.
Original soundtrack
Sound design & musical direction
2019
SONIC IDENTITY 7 SEC + 2 MIN
CLIENT: SBB & SNCF
AGENCY: BASE GENEVA
LÉMAN EXPRESS IS A COMMUTER RAIL NETWORK SERVING GENEVA AND ITS CROSS-BORDER METROPOLITAN AREA. IT IS THE LARGEST CROSS-BORDER RAIL NETWORK IN EUROPE. MADE UP OF SIX LINES, IT SERVES FORTY-FIVE STATIONS IN FRANCE AND SWITZERLAND, ACROSS TWO HUNDRED AND THIRTY KILOMETRES OF TRACK.
OUR GOAL FOR THIS PROJECT WAS TO CREATE A DYNAMIC, DISTINCTIVE AND INSTITUTIONAL INTER-REGIONAL IDENTITY.
IT HAD TO BE EFFECTIVE IN ITS SHORT FORM, INSIDE THE TRAINS, AS IT MARKS EVERY STATION STOP. IT ALSO HAD TO BE ADAPTABLE INTO A 2-MIN TRACK AS A COMMUNICATION SUPPORT TOOL FOR THE ENTITY. FOR THE SHORT FORMAT, WE WORKED FROM A PRECISE BRIEF AROUND A CONCISE THEME THAT INCORPORATED, AT THE CLIENTS' REQUEST, SOME OF THEIR EXISTING IDENTITY CODES.
THE PERCUSSIVE MARIMBA TEXTURES OF SBB SIT ALONGSIDE THE VOICE OF SNCF, BOTH REINTERPRETED AND DECLINED ACROSS SIX DIFFERENT NOTES, MIRRORING THE SIX LINES. FOR THE COMMUNICATION FORMAT, WE ADAPTED AND DEVELOPED THE THEME OVER A MORE SUSTAINED RHYTHMIC BASE WITH A FEW HARMONIC VARIATIONS TO SERVE THE NARRATIVE.
