A creation
that resonates.
Original soundtrack
Sound design & musical direction
CHASE YOUR WATCH
2018
REVIEW VIDEO CAMPAIGN 4 X 30 SEC
CLIENT: MAURICE LACROIX
AGENCY: DETAILS
EXECUTIVE PRODUCTION: TAKE TIME FILMS
DIRECTION: GABRIEL BONNEFOY & THOMAS SCZEPANSKI
TO MARK THE LAUNCH OF THE AIKON AUTOMATIC CHRONOGRAPH LIMITED EDITION, MAURICE LACROIX LAUNCHED #CHASEYOURWATCH IN MARCH 2018, A WORLDWIDE TREASURE HUNT SPANNING THREE CONTINENTS AND FOUR CITIES. THE FINAL STAGE OF THIS MASSIVE GAME TOOK PLACE IN BASEL, DURING BASELWORLD 2018.
FOR THIS PROJECT, WHICH BLENDS IDENTITY AND STORYTELLING, WE BUILT A BOLD THEME INSPIRED BY THE CONCEPT OF ANTHEM WRITING. THE TEXTURES, RHYTHMS AND INSTRUMENT CHOICES CONVEY THE DYNAMIC, INTENSE AND MONUMENTAL WORLD OF THE CAMPAIGN. THE VOICE OF ALAN WATTS, THE ANGLO-AMERICAN PHILOSOPHER, WEAVES INTO THE MUSICAL COMPOSITION. HIS UNIVERSAL THOUGHTS AND REFLECTIONS ACCOMPANY THE VIEWER THROUGHOUT THE CAMPAIGN.
